How does a store for wooden shoes from Carinthia looks like? Probably woody! The Woody brand looks back to a 100 year old history and experience. Therefore, the appearance has its own rules, self-confidence and special note. The design approach takes count to all these achievements, treating the displayed shoes like exhibits. The restrained design character of the so-called living room, that the “wooden shoe” in the focus of attention. A balanced light concept and the specific use of wood contribute to the calm character. The used wood comes from the Woody factory itself. A holistic approach that places willow, cottonwood, swiss pine in product and retail. Even the changeability of the design reflects the abilities of this special wooden shoe. A flexibility in organising the space, which reflects the elasticity of the sole. Probably the most important note in the full score of the shoe and the Woody Store Wien.